Customers often come to us to understand why their calls aren't being answered. The cold reality is that many people don’t want to answer calls, especially if they don’t know who is calling. A spammer, scammer, or impersonator could be lurking behind that unknown identity.
The first step is knowing your number identity.
Common questions we hear:
Why is my businesses phone number showing up as spam?
Spam labels are applied by carriers who want to protect you from scam and spam calls.
If the data shows that your calls are unwanted by your recipients, either through high abandon rates, blocks, or being reported as spam (among other datapoints), your calls are more likely to be delivered with a “spam likely” label. Mobile carriers are constantly monitoring additional datapoints, working to fight the ever evolving scam tactics used by spammers and scammers.
How can I check if my outbound caller id is showing as spam?
Use a service like Hiya’s Cross Carrier Call Inspection to see how your calls are displayed across carriers and devices. If you are ready to check your numbers, fill out the form below and our team will reach out to get a list of numbers to perform the audit.
Some businesses do use a revolving door of phone numbers, rotating through them to attempt to evade these labels, rather than understanding the call practices that led to this labeling in the first place. If you think your phone numbers are showing up as spam, a call inspection is the first step. Then Hiya can guide you through the next steps in getting your calls delivered with an identity that matches your business.
How often do people answer calls with a spam identity?
In short: they don’t. And as nuisance calls increase in frequency, the likelihood of someone answering a spam or unidentified number is plummeting.
Even without a spam label, 87% of consumers think an unidentified number may be fraudulent. And if a consumer receives a call impersonating your business, 73% of consumers struggle to trust that business ever again.
Why is Hiya different?
We work with our customers to ensure that they are prepared to get the most out of their voice channel today, and far into the future.
We also work directly with the carriers to understand the future of best call practices, and ensure our customers are acting on these long term plans for getting their calls answered. Unlike competitors, we know services like number rotation or spam mitigation isn't a long term solution. Having a branded identity on your calls alongside good call practices are the only way to build trust over the voice channel and get your calls answered again.
Connecting businesses with customers, protecting people from spam, and helping carriers secure their networks for all.