The last few years have seen the business world adjust to remote-first with incredible rapidity, leaving many scrambling to adjust their methods of communication. While this has posed a significant hurdle for some, service divisions have been uniquely prepared for this change due to the prevalence of voice in their day-to-day operations.

Customers are constantly being bombarded with spam and fraud calls, or left in the dark about who is calling them with unidentified calls. It’s more important than ever to allow your customers to know that they can know it’s you calling and feel comfortable picking up the phone.

Join Alex Salkin, Senior Product Marketing Manager at Hiya, and Brian Cantor, Principal Analyst at CEI, as they discuss the state of the call for services in 2022, and what you can do to protect your brands reputation and increase the efficiency of the voice channel for your business.