Although today's customers are reluctant to answer their phones, both businesses and consumers say the phone call is their preferred method of communicating with a business. 

For enterprises that depend on reaching their customers by phone, it's critical to build your reputation by generating customer-friendly phone calls — which respect consumer preferences and laws.

In this eBook, you will learn:

• What a customer-friendly call is and why it matters to your call reputation.
• How your calling practices reflect on your company's calling reputation.
• Tips for implementing customer-friendly calling practices.